The evolved APACHE VERTICAL branding concept has been created to reflect an upgrade in delivered performance, due to re-engineered strategies and forward thinking, progressive business modelling and before unseen vertically integrated services within the UK marketplace.
We begin with the 3 areas of service that make up ‘Vertical Integration’ – Investment, Development and Operations. These 3 key points form the Apache triangle, creating an upward/vertical movement built onto the strongest structure in nature. When the three marks are then placed upon each other, they become physically integrated, showing overlaps, depth and unity.
The new shape not only embraces the history of the identity but also elevates the visual representation of the capital “A” of Apache.
The use of the gradient colour pallet and reduced opacity then takes the graphic identy to another level – filling it with upward motion and energy.
The placement of the logo type along the horizon line enables the logo mark to become a building, rising upward.
On the world stage of pioneering achievements and enhanced performance, sponsorship of globally recognised events is a proven arena for accelerated brand promotion and awareness. The new Apache identity has been designed to comfortably sit at the top table of players, exceeding expectations and presenting new standards of excellence.
High energy sports demand similar values and behaviours shared with Apache, by the teams and individuals who harness their environments and knowledge to navigate and conquer their challenges, excelling in the progress of performance and constantly setting the bar higher.
Utilising this platform with a focus on environmentally friendly sports, it presents a new untapped environment to drive the new “performance” led brand experience.