Petersham Nuseries

A new brand visual identity system that creates an unlimited tapestry / mosaic of tiles that unify the family whilst developing core graphic symbols and patterns that also ensure retention of individualities and characteristics

Keeping the exact current master logo / evolving lockup

Introducing a new and recognisable family of colours that each represent brand offering / locations

The overall brand experience will feel established \ clean \ organic \ unique

Application of visual identity is highly flexible and can be a limitless source of evolution

Based on tile prints from vintage era Turin / Mediterranean artisans / found in both home kitchens & tavernas

A FAMILY OF ICONS